If you have a local business and you are not marketing that business through the internet you are going to lose out to your competitors who are already marketing online.
The following article is a basic outline of what you should be doing as a small business and how you need to start marketing online.
Google Places is Google’s local search index that lists out local businesses. When people do local searches for restaurants or any other local business the results to come up in the search engine usually come up at the top of the results. You need to claim or start a business listing in to Google Places by creating a Google account and then create your business listing with name address and phone number. This is vital that you fill out the information completely incorrectly so that you have that ability to your business to show up high in the search results for targeted keywords related to your business and your local area.
It goes without saying that every local business should have a website so that people can find information about your company your hours of operation your location in a way to contact you for more information reservations or other information today might need. Without a local business website it is harder to get rank in the top of search results so it is vital that you have a website with your business information.
There are and number of local online business directories such as Yelp com, yellow pages.com and MerchantCircle dot com to name a few this is where people go to find local businesses in the area for products and services close to them. This is also where people go to leave reviews of places they like or really dislike. Statistics show that 75 percent of people are influenced by the reviews they read in the directories. It is important as a local business that you maintain the consistent business listing in each of these directories and that you monitor these directories on a consistent basis to see if people are leaving negative reviews for your business.